Conexão Global Expands Its International Reach, Connecting Brazilian Entrepreneurs with the South Korean Market
Led by Rayssa Lucena, the initiative seeks to foster international business connections and open new opportunities for trade and cooperation between Brazil and South Korea.
International business expansion requires more than the willingness to explore new markets. It calls for knowledge, strategic relationships, and an understanding of each country’s business environment. With this vision, Conexão Global has been expanding its international activities, promoting initiatives designed to bring Brazilian entrepreneurs closer to foreign markets, including Dubai and South Korea.
At the forefront of this initiative is Rayssa Lucena, CEO and founder of Conexão Global, who leads the effort to connect business owners with new commercial environments, market experiences, and opportunities for international expansion.
Conexão Global Expands Its International Reach
In South Korea, this initiative is supported by Renata Choi, a South Korean-born Brazilian naturalized citizen and director of Atomy Korea. Her role contributes to strengthening ties between the two business communities, facilitating access to the local market through shopping experiences, visits, and activities designed to provide participants with a closer understanding of South Korean business practices.
Rosi Pella, director of Atomy Brazil, also takes part in this business initiative, reinforcing dialogue between participants and encouraging closer integration between the Brazilian and South Korean markets.
Beyond visiting new destinations, Conexão Global aims to foster relationships that can develop into commercial opportunities, strategic partnerships, and new avenues for growth for participating entrepreneurs. Direct exposure to international markets can broaden business perspectives, help identify emerging trends, and provide insights into different business models.
The challenge moving forward is to turn international networking into tangible results through structured partnerships, identified business opportunities, and projects that bring companies from both countries closer together.
Through this strategy, Conexão Global seeks to strengthen its international presence and encourage its members to look beyond Brazil’s borders, viewing international expansion as a pathway to learning, relationship-building, and business development.
Instagram: Conexão Global
